Delray Beach, FL – January 3, 2013: HICKORY GLOBAL PARTNERS (“HICKORY”; www.HickoryTravel.com), a strategic business alliance travel company, which provides innovative service, distribution and technology to their network of travel agency and supplier partners, announced that the company’s redesigned logo and the design firm behind it have won a 2013 American Graphic Design Award.
“We feel delighted to have our new company logo and its designer honored with this prestigious national design and advertising industry award,” said Chris Dane, President of Hickory Global Partners. “When we set out to redesign our logo, it was important to us to leverage the credibility and equity already associated with our brand as part of the broader re-launch of our company. We couldn’t be happier with the end result and the recognition, too.”
Hickory Global Partners turned to Andrea Messer and Justin Suissa with Suissa Messer Design + Consulting for the company’s logo redesign, in part, because the creative firm previously worked closely with several of Hickory Global Partners’ sister companies over the years.
Andrea Messer, the lead designer, had a clear creative direction from the start. “We understood early on that the new logo identity needed to signify that Hickory Global Partners is both a reinvented company and a company with a 40-year old legacy,” explained Ms. Messer. To achieve this balance between Hickory Global Partners’ past and its present vision for the future, she focused mainly on typographically-driven concepts that would convey a sense of professionalism, credibility, creativity and change.
The logo was designed to be elegant, yet modern – revealing the relaunched Hickory Global Partners as being at home in the corporate travel space and at the same time in line with the brand’s current attributes, which include technology, growing profitability, leadership, innovation, mutually beneficial and strong business partnerships as well as the use of metrics to demonstrate added value. The final logo features vivid green arrows in reference to a hickory tree while signifying movement and transition.
About Suissa Messer Design + Consulting
The 10-year-old boutique design agency is based in New York and focuses on developing interactive design and branding solutions for B2B companies and professional services firms. Learn more at www.SuissaMesser.com.
About Graphic Design USA (GDUSA)
2013 marked GSUSA’s 50th annual American Graphic Design Awards competition, honoring the best graphic design work of the year in all media. GDUSA, a B2B magazine for graphic designer professionals, published all winning entries in an awards showcase in its 2013 Design Annual in print, app and online.
About Hickory Global Partners, An INTRAVEL Company
Hickory Global Partners’ unique approach focuses on return on investment for agency and supplier partners alike. HICKORY even guarantees its agency partners a positive ROI. With a suite of services including a visionary hotel incentive program, robust and one-of-a kind air program, car rental program and 24/7 support products, HICKORY is an important strategic partner to travel agencies. Proprietary, innovative tools designed to share data with agency partners allow agencies to make better, faster decisions, thus driving more revenue. These tools also enable HICKORY to aggregate bookings from agency partners. Hotelier partners gain access to a reporting platform that illustrates daily, weekly and monthly booking trends across the HICKORY network. Supplier partners also benefit from measurable results and extensive distribution and marketing opportunities across the HICKORY global network. For more information about Hickory Global Partners, visit www.HickoryTravel.com.
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