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Best Western International
Best Western® Hotels & Resorts, headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best WesternSM, Vīb®, BW Premier Collection® and GLōSM. Now celebrating 70 years of hospitality, Best Western continues to set industry records and earn prestigious accolades, including Business Travel News naming Best Western Plus as the best upper mid-price hotel chain as well as four consecutive Compuware Best of the Web gold awards for best hotel website and seven consecutive AAA/CAA Hotel Partner of the Year awards. Also, more than half of all Best Western branded hotels have earned a TripAdvisor Certificate of Excellence award – indicating our unwavering commitment to providing superior customer care.
Best Western Hotels and Resorts also offers one of the most generous and value-packed loyalty programs in the industry, of which more than 26 million travelers are now members. This award-winning loyalty program, Best Western Rewards® (BWR®), is one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. And, BWR was recently recognized by U.S. News & World Report and J.D. Power & Associates as one of the top three hotel loyalty programs.
With Best Western’s exciting Status Match....No Catch® program, Best Western will match your clients’ elite status in any other hotel loyalty program, free of charge. Under this program, your clients will begin earning BWR points at the elite level instantly. Points add up quickly and can be used for a variety of awards, including global free room nights with no blackout dates, gift cards, airline rewards and much more.
Best Western continues to add new brands to its family of hotels, ensuring each guest that No Matter Where Life Takes You, Best Western is There®. Best Western’s newest brands, Vīb and GLō, provide unique and stylish options for today’s travelers. Vīb – designed for the midscale segment – is a chic, hip boutique hotel concept for urban markets with a focus on style, technology and the social experience. Its vibrant lobby features a bar, Zen zone and gaming pods to appeal to today’s connected traveler. GLō – a new midscale brand – offers an energetic design with contemporary guest rooms, modern amenities and attractive lighting elements. This new concept, designed for secondary, suburban locations, creates a fresh and memorable guest experience.
With a diverse range of unique and inviting hotels across the globe, and our ongoing commitment to delivering exceptional guest experiences, we are truly today’s Best Western for today’s traveler.
As part of its continued dedication to leading the industry in superior customer care, Best Western originated the I care® Clean program , bringing advanced cleaning technologies to Best Western hotels across North America. With the use of cutting-edge tools – from Ultra Violet (UV) sterilization wands to inspection black lights and clean remotes or wraps for remote control devices – Best Western is exceeding industry standards and guest expectations.
To keep our travel agents informed of important developments at Best Western, we have launched a newly redesigned website, Best Western Travel Agent Advantage. Here, you can learn about our new products, get certified as a Best Western Travel Professional, browse the media center for commercials, videos and articles, and see the newest hotels joining the Best Western brand.
Also, visit bestwesternitspersonal.com to stay up to date on the latest industry-related blog posts from Best Western’s President and CEO David Kong, as well as other members of Best Western’s senior executive team.
*Numbers are approximate, may fluctuate and include hotels currently in the development pipeline.
BW Hotels Recognized by TripAdvisor
David Kong news worthy achievements